Why don't people behave as we'd expect them to, and how can we encourage them to behave differently?
How can we improve our customers' experience of our service?
We are launching a new product. How can we predict how people will use it and generally improve their experience overall?
If we change our product, how will that affect the way people behave with it or towards it?
Why do some of our offerings get results and others not?
We are undergoing a huge transformation as an organisation. How do we get everyone onboard with and practicing our new ways of working?
We collaborate with clients in four ways
Feedback
Informal or formal evaluations providing insights, high level feedback, or potential ways forward.
From open conversations to structured evaluations (e.g. of interventions or plans), we provide expert feedback to sense-check your ideas, get you unstuck, and provide direction.
Inspiration
45 – 90 min. keynotes & talks – introducing critical behavioural design topics, tailored to your situation.
From informal ‘lunch-n-learn’ sessions to formal keynote presentations at conferences, these sessions highlight key research, concepts, trends, and examples in behavioural design.
Training
Half- to multi-day workshops teaching powerful behavioural design techniques you can use yourself.
With a deeper understanding of key concepts, your team will better grasp what drives human behaviour in your industry. Learn powerful tools that can be applied in many contexts.
Consulting
Bespoke research and design collaborations to tackle business-critical challenges and opportunities.
From deep academic research to strategic design advice, let us do the heavy lifting in addressing behavioural challenges or opportunities that are affecting your business.
Clients choose us for these reasons, among others
Grounded in research
Our work is grounded in years of rigorous academic research, providing confidence in your results.
Process Driven Approach
Our process-driven, design-led approach helps to validate every step of any project.
Frameworks & Models
Our intuitive models and frameworks support learning, empowering you with knowledge that can be applied elsewhere.
Proven Track Record
Our proven track record across a variety of projects and a broad range of sectors provides opportunities to learn from the experiences of others.
Dr Weston Baxter
PartnerWeston is Senior Professor in the Dyson School of Design Engineering at Imperial College London where he leads the Interaction Foundry — an interdisciplinary design research group working at the intersection of behavioural science and design. His expertise includes human-centred design and behavioural change through digital and physical product, service and experience design. A particular area of focus is on developing design tools and methods to support the creative design of behavioural interventions.
Dr Peter Mandeno
PartnerPeter completed his PhD in Design Engineering at Imperial College London. The focus of Peter’s research and work is “design for human connectivity” – that is, supporting organisations to improve human connectivity outcomes through design. Prior to completing his PhD, Peter worked in creative, innovation, and strategy roles across the globe helping large organisations communicate and tell their stories in more compelling ways. Peter is a graduate of the THNK School for Creative Leadership.